When it comes to blogging, social media is one platform to take a billion dollars from. The billion dollars isn’t always money. It consists of your readers, fans, subscribers, buyers, engagers and many more groups of people. Over quite a few years, social media has become the ultimate power for thousands of bloggers. There are bloggers, who’ve got banned from search engines, but yet they rely on social media traffic and they’re actually doing pretty good. Hence, it can be clearly said that if there’s no other option for generating traffic, social media is the best option.
Generating traffic from social media has never been easy for any blogger/web-master. It all begins with zero, and gradually travels along an endless journey of success, power, fame, reputation, knowledge and money as well.
In this series of 3 articles (this being part 1), we shall discuss about the post frequency one should follow in order to get the maximum benefit you, as a blogger, deserve. The first question that comes into mind when talking about the posting frequency for social media is ‘For Whom?’’ This question wants an answer as to for who should one be following a so-called posting frequency. Let’s reveal the answer.
Determining Your Audience
There are three kinds of audience for any event on earth. Listed as below:
- The Very Interested (Extremely Important For Your Blog)
- The Moderately Concentrating (Yet important for your blog)
- The Completely Uninterested (No point for having these people as your audience).
Now if you’re asked to choose 2 audiences that you will want for your blog, you’ll most probably choose the first and second one, leaving the third one untouched. This is completely practical as you do not want to waste your time, tools, and energy engaging with people who are not at all interested in what you’re showing them or offering them.
When you’re asked to determine your audience, you would want to target as many people as you could who are literally interested in what you’re providing. This is because the targeted audience shall then be beneficial from the content provided by you, and therefore you shall be benefit in a countless number of ways.
But the question is – how to actually determine the audience that you want? To really know who could benefit from your blog’s content and in-return benefit the blog, you first need to know whom you are writing for. For example, if your blog is all about Apple Inc. (And everything under it), you target audience should be the people who currently own Apple products and also the ones who’re interested to become Apple products’ owner. If your target audience is consists maximum number of people from the above two categories, you should probably celebrate as you’re getting what you always wanted. And if majority of your audience is not from the above-mentioned categories, you should probably work on the blog.
Conclusion
The conclusion here is that to make the most out of social media, you first need to know for whom you’re posting for. If the current audience is uninterested, there’s no point of wasting your time in the same. The possibility of a so-called target audience is endless. If you’re blogging about humor all the time, the whole online world is your audience – make sure you get them all to read your content!
About
Kevin Gao is the founder and CEO of Comm100 Live Chat , a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Connect with Kevin on Google+ to find out more about him.