What exactly is it that Google likes? We know that the most recent focus is on high-quality websites, but that’s a pretty broad term. Google have released some guidelines on what makes a site high-quality, but there are many things to take into account when considering international search marketing. This brief article should help explain what Google thinks makes high quality content.
These are some of the factors that distinguish between a high and low quality website:
- Trust – Is the site trustworthy in the sources of its information?
- Originality – Pretty simple really, high-quality sites have a high proportion of totally original content, and duplication between pages is rare.
- Safety – A quality site needs to be secure. While this isn’t under SEO jurisdiction, it’s very important that a site can be trusted with personal details.
- Accuracy – The more accurate the information on a website, the better.
- Bias – A tricky one to make work on some sites, but according to Google’s guidelines, sites should illustrate both sides of a story.
- Authority – If information is being provided by an expert or authority on the subject, then it’s better.
- Editing – Spelling and grammatical mistakes, poor structuring of information, and general lack of checking work results in low-quality site content.
- Relevance – Pointless pieces of content, or things that have been blatantly added as a result of guessing what people might search for, lower the quality of a site.
- Substance – Is the content good content? Does it give the user what they came on the site for, or is it obvious and basic?
- Over Optimisation – This was a feature rolled out in March 2012. Google believe that a site can be ‘over optimised’ which results in a poor quality experience for the end user. As a result, penalties have been introduced for excessive SEO.
- Consistency – Being consistent across all the pages of a site is very important. Having low-quality content on one page can in fact impact the site as a whole. This was a new feature introduced by Panda, and should not be ignored.
The User Knows Best
Relevant to global search engine optimisation, Google’s focus is on improving user experience. Google wants its users to quickly find the very best results they’re looking for, and so places quality at the top of its agenda. Websites that continue to provide high-quality content that follows the above guidelines should not face any penalties from further updates. Global search engine optimisation has changed, but it’s good news for users.
International SEO Company London
Adam Hart-Davies writes for Ingenuity Digital, an international SEO company London. http://www.ingenuitydigital.co.uk are experts in international search marketing, delivering measurable results through international SEO, social media & online PR.
If you’re looking for an international SEO company London based Ingenuity Digital could be the answer.