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What are SERPs?

What are SERPs?

This is a question that I get a lot lately, so I decided that instead of just giving its definition, to get a bit deeper.

Well, first things first…

SERPs are the search engine results pages , the listing of web pages returned by a search engine in response to a keyword query.

In other words SERPs are a site’s rankings for a particular keyword; a site’s positioning.

If, for example, a search engine user makes a query for “cheap flights”, the first site she can see is said to have #1 SERPs for “cheap flights” Continue reading

About

Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.

.edu and .gov VS .com backlinks

A few days ago I received an email from a reader of my blog, Steve asking about .edu links.

He asked:

Why do .edu or .gov sites help increase a website’s PageRank compared to .com sites?

Well, very interesting question, but before I answer this, I would like to take a moment to explain the importance of backlinks in general. Continue reading

About

Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.