What are SERPs?
This is a question that I get a lot lately, so I decided that instead of just giving its definition, to get a bit deeper.
Well, first things first…
SERPs are the search engine results pages , the listing of web pages returned by a search engine in response to a keyword query.
In other words SERPs are a site’s rankings for a particular keyword; a site’s positioning.
If, for example, a search engine user makes a query for “cheap flights”, the first site she can see is said to have #1 SERPs for “cheap flights” Continue reading