Google gives penalties to sites who do paid links, but doesn’t penalize site with other ads such as AdSense, Chitika, etc. Why?
I am sure that you wonder why is that… Matt Cuts gives you the answer
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.
Search Engine Optimization is a process you cannot afford to ignore, and if you are not constantly auditing and testing, youll find yourself quickly irrelevant and struggling for online status.Within any SEO audit process are five key elements to which you must pay critical attention.
Make sure that your robots.txt file is not blocking search engines from the portions of your site you want to have them index. Free tools such as Google Webmaster Tools can show you exactly which pages are being blocked. Only disallow crawling on the pages you wish to keep private.
Google Webmaster Tools can also help you determine which of your pages are returning errors (http status codes). Continue reading
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.
Not everyone have the money to purchase or subscribe to a keyword research tool with all the functions you need to make your life easier. So does that mean you are not able to conduct an in-depth keyword research to optimize your website and appear on the Search Engine Result Page (SERP)? The answer is NOPE!
The keyword research tools you see out there are basically a compilation of all the “Free” tools you can use in one location. You are basically paying to make your life easier.
Google Search: DUH! You want to rank well for Google right? All the information is there. (Note: I used Google Search because Google is the most popular search engine. If you want to appear on Bing or Yahoo, you can use their search engine.) With Google Search’s suggestion function, you can see what other people are searching for related to your targeted keyword. Continue reading
bad location (Photo credit: Gumdrop Sweet)
We’ll all face the uphill battle, as a small business, in getting our websites seen within Google, Yahoo and Bing searches without natural benefits of organic presentation. With business owners seeking search engine marketing professionals to assist in ranking their keywords higher in astounding numbers, it’s safe to say SEM professionals nearly have blank checks through the eyes of hapless website owners. Unfortunately for small biz owners, spending thousands of dollars on a wrongly hired SEM vendor costs even more money by loss of business and having to rehire another company until you finally get your task completed correctly. This being said, we’d like to awaken your inner sensibility when viewing proposals from potential SEM vendors to avert spontaneity in hiring someone to perform work they simply aren’t qualified to perform. This piece will allow you to sniff out great proposals and File 13 the bad ones.
Never Make Price The Singular Factor
Common business logistics teaches laymen to accept the best price offer since ROI is always hindsight. In SEM nomenclature, however, purchasing search marketing services based on lowest bid can historically render lower results. Since SEM isn’t a money-back guarantee service, business owners need to have clear understanding of price versus receivables. When viewing proposals and deciphering what’s being received versus what you stand to gain, leverage common understanding of competition for widely used keywords and recognize some costs may need to go into all facets of SEM, which include social media, pay per click and localization. Continue reading
Tim Wilson works as content manager at HostPapa, a website hosting company serving over 100,000 customers around the world. Since launching in 2006, HostPapa has offered reliable, budget-friendly, easy-to-use web hosting solutions for small to medium-sized businesses.
Most web masters know what bounce rate is and how it can negatively affect a website. Obviously the higher your bounce rate the worse your website is performing. Google analytics provides great insight to bounce rate and will give you the exact percentage of users leaving, the time they spend on your page and what pages they leave from. If your bounce rate is any higher than 50% your website is under performing. The ideal range for most well performing websites is somewhere between the 30 to 40% range. In this article we are going to go over some common causes of high bounce rates.
Your Site Isn’t Mobile
Approximately 20% of all web searches are performed on mobile devices such as smart phones and tablets. If your website doesn’t have a responsive design or a mobile version, many users will have difficulty navigating your site. Continue reading
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.
The Virtual World is Vast
Did you know that as of June 2, 2012, Google has a total visit of more than 1.5 billion? This figure accounts for 66.85% of all Web visits. On the other hand, Bing and Yahoo have over 243 million and 233 million views respectively.
If you add these digits, you get more than 2 billion (counting the visits on other search engines) views worldwide!
In addition to this whopping statistics, there are approximately 2.3 billion (around 2,279,709,629) individuals going online as of the first quarter of 2012.
Given such amazing numbers, how can you guarantee that these people spot your website whenever they search the Net?
Stay on Top the Web
Now, most webmasters will probably say that you can obtain great visibility through search engine optimisation (SEO). Then again, this answer is very general as SEO encompasses several aspects.
If you wish to be one of the sites that dominate the World Wide Web and remain on top, one highly effective strategy is integrating your pages with phrases that many users are looking for.
Perform Keyword Research
But before you can incorporate your webpages with search terms, you need to create a list of terms with the two main characteristics below.
And, to help you come up with the best list, you must conduct a research. Afterwards, you have to analyse the data you have obtained. You will know how to look for the right keywords and how to study these through the insights below.
- Know your goals
Yes, as with other decision-making circumstances, you have to come up with objectives for better judgement. Furthermore, you must have aims as basis for your project. You can make this step easier by pondering on these questions.
- Pick initial keywords
Since you need to start somewhere, you should choose general search terms and use these to size up your competition. Look up these words and then, analyse the search results. Doing this allows you to determine which sites are already ranking for your main keywords. In turn, you can gain basic understanding on how to use these terms to your advantage.
- Gather data from various sources
You can perform a more thorough research by looking into different aspects such as the following:
- Find key phrases
Oftentimes called “long-tailed keywords”, these are generally a combination of particular query terms, which the people may type in search boxes. If, for instance, your main keyword is “health”, you can include the phrases “health clinic”, “health insurance”, and “health centre”.
As you can see on the image below, the sample phrases have high global and local monthly searches. This means that many individuals are using the words in their queries.
Then again, you cannot just use any widely used key phrase. It must relate to your niche and content too. Well, this reminder brings us to the next step.
- Stick to highly relevant target keywords
There are search terms that drive huge traffic to your site, and there those that only bring in your target visitors.
While it is good to have plenty of users directed to your portal, the possibility that they cannot find what they need on the landing page can lead to a high bounce rate. Therefore, you must focus on the most appropriate keywords to help you obtain quality traffic only.
- Look for competitive keywords
Based on the last step, you can see that using the right search terms have a huge impact on your traffic and types of visitors. You can aim your content at the right group by finding out which words or phrases drive more users to your site apart from idea of simply choosing relevant ones.
Now, this step tend to be complicated if you have no idea how to do it. You can make the task easier by using tracking tools and methods, so you will know which terms are drawing in a high number of quality users.
- Monitor the keywords’ performance
When you finally integrate a few words from your list to your content, you do not end at that. You must also keep track of their effectiveness and your entire campaign’s efficiency by employing analytics software and tools.
So, there you have it. With this guide, researching for the best keywords will not be too difficult. What is more, you have a better chance at getting quality traffic.
As a final tip, take time to modify your list given that there are always changes with the Web.
Emma Tomlinson is the Head of Retail at Smart Traffic SEO company, which is based in the UK and offering services to both SMEs and major companies in different countries around the globe.
This is a common question among webmasters, especially after the Penguin Update (For more info on the update click here) on the 24 of April. until then it was pretty easy to get a high page rank; a well organized link building strategy was enough. After the latest page rank update though, a few days after the Penguin update was released, a lot of major popular websites saw their PR decrease and many new ones gained a pretty high one.
Is this an algorithm bug, or just a new SEO generation? Although many webmasters complain about these unfair (for most) changes, Matt Cutts haven’t made any announcements yet unfortunately in my opinion are here to stay.
Having that in mind let’s see what should be done from now on. Continue reading
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.
A few weeks before Penguin update, Google announced 50 new search quality changes. Some of them are really interesting, since they can be used to help us rank higher in SERPs.
Let’s see the most important of them:
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.
What are SERPs?
This is a question that I get a lot lately, so I decided that instead of just giving its definition, to get a bit deeper.
Well, first things first…
SERPs are the search engine results pages , the listing of web pages returned by a search engine in response to a keyword query.
In other words SERPs are a site’s rankings for a particular keyword; a site’s positioning.
If, for example, a search engine user makes a query for “cheap flights”, the first site she can see is said to have #1 SERPs for “cheap flights” Continue reading
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.
This is a quick post to let you know that Google PageRank update is confirmed and had been done earlier today.
Google made this update along with the its Penguin update and many sites got hit severally.
I hope yours was not one of them….
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.