On April 24, 2012, Google released the latest in its series of algorithm filters named after cuddly black and white mammals – the Penguin update. Unlike the Panda update that preceded it – which targetted low-quality content and poor on-site experience – Penguin focused on off-site factors. Specifically, the Penguin update targeted low quality link-building and anchor text over-optimization. This article will explain why a simple link-building strategy can work better than the aggressive, metrics-oriented strategy that was the norm before Penguin came into effect.
Anchor Text Over-Optimization
As the dust settled after Penguin was first introduced, it became clear that one of the ranking factors targeted by Penguin was anchor text over-optimization. Before the Penguin update, it was common knowledge that websites were more likely to rank for keywords if they were linked to with a large amount of links with the keyword in the anchor text. Continue reading
About
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.
