If you noticed that your site’s organic traffic has left after the 24th of April, then you are probably hit by Google’s Penguin update, which is now fully functioning and live.
“Penguin” update is the official name of the known “webspam update” or “over-optimization penalty” update which Matt Cutts had pre-announced almost two months ago.
What is Penguin update?
This is simply an algorithm update which penalizes black hat SEO techniques. According to Google, sites that use white hat SEO strategies and focus on great unique content creation and on the improvement of their usability and visibility will not be hurt at all. This update will penalize sites that use black hat SEO techniques and shortcuts with the purpose to manipulate SERPs. The goal of Penguin update is to identify those sites and penalize them while help useful and informative ones rank higher. Continue reading
Most people say that link wheel is a grey hat SEO technique, while other agree that it is for sure a black hat one, that’s why you should avoid it.
For me, both are wrong!
Link wheel is a white hat SEO technique, a totally safe one if you know how to use it.
Ancient Greeks had a saying. They used to say:
Every measure is the best (Παν Μέτρον Άριστον)
which simply means that you should never overdo it. Continue reading