Keywords, the Key to People Finding You
There has been much touted about keywords on the Internet, the change to the Google
algorithm and how to grow your traffic. At the end of the day, reaching your audience
means properly attacking what they are looking for and what they need. This means
tailoring your keywords to those that are relevant to your website as well as terms that are
likely to be searched by your users.
Create a List
Know what key words you are targeting. You can use Google or other search engines to
determine what words are most commonly searched. You want to find key words that
are relevant to your site but that also might make you stand out. You don’t want to be
competing with sites that you don’t have a chance of touching like Amazon or EBay.
Finding long strings of words can make you pop up on top even when your products are
close to those of other, more prevalent sites.
Don’t Try to Tag on Inappropriate Items
While it might be tempting to use often searched key phrases that really don’t have much
to do with your website as there is less competition, you won’t be able to grow your
conversions this way. You may find your hit number growing, but converting those hits
into purchases, email addresses or subscriptions is unlikely. Even worse, when people
feel duped, they are less likely to come back to your site. Web users are savvy and don’t
like being tricked.
You can stack your site with keywords, but you need to monitor the performance. His
helps you decide how to move forward when making future announcements or working
on your content. You can focus on the words that are performing well while dropping
back on those that are not bringing the customers. The web is an interactive medium that
can constantly evolve as your website does and your products.
Don’t be afraid to try new things. Nothing you do on the Internet is permanent; so you
have a great ability to change as necessary. This means trying different types of content
can be very effective and can help you build your individual brand. Remember to be
creative and honest, and you will find the right audience for you and your website. It
may take some time to grow, but you will get there as long as you keep researching and
adjusting your goals.
This article is a guest post written by Rob Russell, a regular search engine
optimization expert and writer and part of the team at Web Marketing Tips & Tricks,
United States, a company designed around the basic concepts of web marketing
including heatmaps and Website Heatmaps.
Thousands of internet marketers have benefited through http://ilianalola.com/