Most people say that link wheel is a grey hat SEO technique, while other agree that it is for sure a black hat one, that’s why you should avoid it.
For me, both are wrong!
Link wheel is a white hat SEO technique, a totally safe one if you know how to use it.
Ancient Greeks had a saying. They used to say:
Every measure is the best (Παν Μέτρον Άριστον)
which simply means that you should never overdo it.
What I want to say with this is that creating a link wheel is like every other SEO technique you use. You should know how it works and be sure you are not overdoing it.
If you do not know what a link wheel is check my article: “How to create a link wheel“
How to use the link wheel technique
- Do not spam web 2.0 sites: Spamming is always a bad thing that will may get your site penalized by search engines. Instead of just creating profiles in social networking sites, create useful related blogs, articles, lenses etc. There is nothing wrong in creating useful unique content to multiple sites and link them together.
- Do not overdo it: Over-optimization will soon get penalized, so try to do everything naturally. Do not create multiple blogs per day and never use auto-submission software and bots. Google hates automation and so should you. Do it manually will take much more time, but it is a great SEO technique where you build your links naturally.
- Avoid creating perfect circles: Creating perfect circles used to be a very effective strategy, but as time passes by it seems that it is becoming less effective. Instead of perfect circles you can create random links between each other. See the example below (click on the image to zoom in)
As you can see this is not a perfect circle; all links are random and all web 2.0 sites link back to our main site. This is not necessary thought. If you can create much more pages in web 2.0 sites, not all of them should link back to our main site. See the example below (click on the image to zoom in)