A law firm, like any other company, needs to promote its services and beat its competition. Marketing and enhancing the business can take time and resources, and both of them are scarce for small law firms. Thankfully, there are many ways to enhance your business and get the attention of clients even if you do not have millions of dollars to spare for advertising and marketing. Here are some ways to simply but effectively improve your business and take it to the next level.
Build trust with your existing and potential clients
It sound simple, but it is something that a surprisingly small number of law firms practice. People looking for professional services that are as important as that offered by a law firm base their decisions heavily on trust. Most law firms have marketing departments that commit themselves to build trust among clients, staffers, and other lawyers. If you have a small law firm, you have an advantage and disadvantage. The disadvantage is that you, of course, lack the resources to make a separate marketing department. The advantage is that this makes your firm more down to earth and reachable.
So, rather than focusing on telling where you and your firm’s lawyers graduated from and the experience you have, focus on the clients. Ask yourself if they can come to trust you. If not, they are not likely to seek your services either.
Organize feedback surveys for clients
Write a satisfaction survey for your customers or follow up with them at the close of the matter. Ask them about their experience, especially what they liked and disliked the most, and what could be done to improve their experience. Remember that customers and clients are not likely to volunteer themselves for the survey. You need to be proactive about it and find out what they feel. This will help you understand why certain clients have left you for some other firm, or why some clients have stuck by and approached you for all their legal matters.
Take a look inside the firm
Marketing a law firm is not just about projecting an image to and focusing on everyone outside; it is also about looking inside your firm and seeing how your employees behave, work, and feel. If your firm’s reception does not pick up the phone or talk well, you have to improve on that. See how your legal staff treats clients and the kind of attitude they bring to the floor. Announce minimum standards of service so that your clients get a better experience. Train your staff if required, and inspect your employees and ensure that they follow the standards set.
More importantly, make sure that you have a comfortable work environment for them to provide the best service. Conduct employee surveys to see how the staff reviews the performance of lawyers and the work environment itself. Hold meetings from time to time, measure performances, and provide awards and incentives to push the staff to provide a better service. All these strategies help improve retention and also unleash the potential of employees.
Tom is a guest blogger interested in writing the articles related to web design and internet marketing topics. He is passionate about his writings and he writes mostly on topics like how to do law firm marketing and web design for lawyers.