Most companies, both large and small have gravitated towards the Internet as a way of increasing their sales. Even major consumer companies, such as Coca-Cola, who would probably never actually sell you their products over the Internet, but rather at your local supermarket or nearby store, still maintain an important presence on the Web; this is even more important for smaller companies, who may not be a household name, and who may actually depend on the Internet to generate not only leads, but actually, sales directly online.
It all starts with your webpage. Obviously, if you don’t have a webpage, you have no real presence on the Web. Having a page on one of the social media websites, such as Facebook just isn’t good enough. So, if we can agree on that, then the next thing is making sure that your webpage is as effective as possible. For this, you need experts who will help design it and make it as productive as possible. To this end, don’t forget that Absolute Design supply web design in Leicester is quite reliable, and will provide you with excellent service.
Marketing Is the Key
Having a webpage, and waiting for people to come flocking to it is not good enough. That probably is fairly obvious, but still needs to be stated, just in case. Especially if you have a small, home-based business, you have to do as much promoting and marketing of your products or services as you can. This can take several forms, some which are harder than others.
There is one approach called the 3 foot rule, which some people find easy to do, while others don’t. Basically, it means that, wherever you are, whatever you are doing, you talk to anyone who is within 3 feet of you about your business. If you’re at the local pub, perhaps having a pint, you mention what you’re doing and talk up your website, notably with your mates, who probably already know, but even with total strangers. If you’re shopping at the local supermarket, you mention the same information to people standing in line waiting to check out. Again, you are not going to get overwhelming success one person at a time, and some people may in fact not appreciate being approached by a total stranger to talk about their new business venture. But if you have some business cards with you at all times, it may in fact be helpful to hand them out whenever you get the chance.
Apart from the standard online marketing techniques, the 3 foot rule, if you are comfortable and extroverted enough to accomplish it successfully, can provide you with new customers from unexpected places. It is not for everybody, but can be an effective way of getting the word out.
Design Is Crucial
At the end of the day, your website is your ultimate calling card. For this reason, it must be well designed, carefully thought out, and properly executed, in order to achieve the success you expect. Bear in mind that Absolute Design supply web design in Leicester, can provide you with all the expertise you need to translate your requirements into a great website.
Chris Harlepp is a US-based lifestyle writer covering some of the latest trends in modern consumer technology, such as Absolute Design supply web design in Leicester. He writes on a freelance basis for many of the major technology blogs.