Instagram was a social upstart, which has been purchased by Facebook during 2012 and now having a strong and increasing user base. Youngsters, adults and even celebrities spend a good amount of time on this domain. It seizes a significant demographic. Since Facebook purchased Instagram, the platform has grown by around 30 million users to now have above 130 million! The concept of Instagram is very simple and easy to understand. It uploads, customizes and shares videos through the mobileapp with ease of sharing to other popular social networks, and has the ability to follow and comment on photos of other users.
Instagram is a natural and popular method of sharing and communicating in online through images and media. It is known as a ‘go-to’ app for mobile users who want to share and customize their photos. Recently, Instagram brought out a fully new video feature for the mobile app. The new addition is combined with the ease of sharing Instagram photos to Facebook, Tumblr and Twitter that already existed. This makes Instagram an online tech tool that business people and SEO experts must explore. The new video feature is an important, advancement to provide short, valuable, custom and easy to develop rich media clips. Video Instagram comes with the following features;
Edit and customize
Users are given with the ability to easily erase a segment within a video before making the final version. This great feature helps users to have a clear idea about if second take is necessary. Video feature allow users to place filters that is similar to their photo options for making a unique style for their video.
Video Instagram offers around 15 seconds of video recording, which is perfect for a quick promotion to display different business items including;
- New product
- Live video from a conference or tradeshow
- Special offers
- Footage promoting a future event
- Daily work life to display culture and reinforce branding
Hence, the 15 second video recording feature will capture interest, help users to take a quick overview and hold the attention of viewers.
Video Instagram feature plays in-line on Facebook similar to YouTube and local Facebook videos. This great feature provides a seamless experience on the most used and largest social networks in the world. When Instagram videos are shared on Facebook, the platform users can watch them right away on Facebook without logging out from the domain. As the app is owned by Facebook this is not a surprising matter however, it is significant as it makes available the use of Instagram not only to Instagram users but also the massive audience on Facebook. Users are offered with the ability to enable their businesses the skill to create videos once and use in many places. This feature is worth to busy entrepreneurs who need to maximize the use of their marketing time.
Instagram images and videos are equipped with the geo-location tags feature. This is a great element as it informs us where we live and the area we visit. Hence, we are indicated about our income and buying habits! Video Instagram feature is expected to bring into a bunch of new data from geotags. In addition to this, Facebook’s advertising tools allow businesses to directly target users on the basis on their offline spending history. When you place more suitable ads to the Facebook platform, you will able to help users to get less upset by the ads.
Cover image selection
Video Instagram offers an additional core feature that enables users to scroll through stills from the video and pick up the best cover image for the video in an easy manner. This great feature helps you tempt your audience to click through to watch the video and it lets customization of the first impression.
Best for companies
Video Instagram feature is a perfect tool for companies to make a quick walk-through of their latest products and services. Retailers are also allowed to display special offers and new products to draw more traffic to their store. Hence, the new video feature provides a great chance in bite-size multimedia nuggets for a company to visual its culture, features and style. This helps a lot in distinguishing a company from its competitor.
Even the new Instagram video feature is a recently launched option it has earned a vast amount of potential users. With already 130 million users and an active user base, video Instagram brings in certain rich possibilities for small and medium size businesses.
Author bio: Anna is a marketer and SEO expert at Birmingham agency, Jask Graphic Design who was born in London. She is a senior manager at a top UK firm where she loves working. She also writes a blog on SEO and internet marketing where she gives useful tips to her readers.