Do you know that the frequently discussed topic among bloggers is “Is your blog successful?” You spend your valuable time optimizing your blogs to get a high page rank so that your blogs attract more readers. But the question is how long do the readers stay on your blog? While it’s true that your blog has a good page rank, you can’t deny the fact that only if visitors read the whole blog, your blog can be successful.
Apart from achieving a good SERP rank, there are many other factors that make your blog successful. Many bloggers keep sourcing for external traffic and are least bothered about ‘Bounce Rate’ that has a drastic effect on their blog’s success. But, what exactly is bounce rate? Your blog’s bounce rate can be defined as the percentage of readers or visitors who visit your blog and leave almost immediately. These visitors (the readers you got through months of hard work) leave your blog most probably in just a few seconds as soon as they visit.
Isn’t it frustrating to know that you pay for Facebook ads or Google Adwords to drive traffic and still have visitors who don’t read your blog? Isn’t it annoying to have an unsuccessful blog? It will be depressing to know that all your efforts are a waste. Now, are you worried about the bounce rate of your blog? A 50% bounce rate is nothing to be bothered about because most blogs have the same percentage. But you need to dive in and consider if your blog has a higher bounce rate. Well, here are some tips and tricks that you can follow to make your blog successful:
Ensure you have a killer content that is worth reading. Your blogs need to be more compelling for your visitors to stay longer. Your titles also play a great role because an intriguing title will stimulate curiosity so readers will stay on the blog and read the content. Make sure you have relevant and only important keywords that drive targeted traffic. Keep in mind that a wrong keyword will result in high bounce rate. You can also try adding polls to your blog that can keep your readers engaged.
It’s better to stick to a clean, uncluttered and professional design as the look of your blog can be a reason for higher bounce rate. The visitors will stay at least for a while, if they like the look of your blog. Try setting up a proper navigation structure with a categorized menu bar that will lead the readers to the appropriate section on your blog.
Tagline gives the readers a clear idea about your blog. Your blog’s header can be perfect place for the tagline. Ensure you have a tagline that relates exactly to the content of your blog.
Readers usually like blogs that open immediately and they leave the ones that take a long time to load. It’s always advisable to improve your blog’s load time. Use proper caching plug-ins like CDN, less images, WordPress caching plug-ins, etc., to make your blog open fast.
External and Internal Links:
External links is one among the factors that influence your blog’s bounce rate. Try limiting the number of ads or external links or hyper-attractive banners on your blog. Do remember to hyperlink your other blogs as proper internal linking has a great effect on your blog’s bounce rate.
That’s not all, there are many more things that can reduce your blog’s bounce rate. However, you can’t afford to lose your valuable visitors as bounce rate at even 50% implies losing half of your readers. Reducing your bounce rate even by a few percentages will mean many visitors becoming potential subscribers. Apart from your efforts on generating traffic, make your blog successful by spending some time to get long-term readers.
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