If you are a really good writer, then producing well-written content is a walk in the park. However, promoting your site or blog takes more than superb writing skills. After all, search engine optimization is a marriage of creative talent as well as marketing skills. If you write solely to express your ideas or share meaningful information, then don’t expect much financial rewards. However, writers need to make a living; in fact, they have to be rewarded for valuable information that they share to the world. If you want the best of both worlds, then aim to gain authority because it brings fame and fortune. Check out the following helpful techniques delivers.
How You Can Gain Authority as A Writer ?
When you hear the word authority, it connotes specialization. It also means a certain respect afforded to individuals who really know what they’re doing. It all started with a passionate belief in one’s work that produced great results, unique talents, or special knowledge. Check out the following helpful techniques to help you gain authority.
1. Stop Self-promotion and Get Real
Most human beings are biased and subjective unless may be you are a sage or a philosopher. While it may seem counter-intuitive to promote yourself in this era of making noise, it is a wise step. Let’s day, you write about weight loss products to make a living. Aside from the usual declaimer posted on the site, it is beneficial for your audience to tell universal truths. For example, you have to state that not all the results would be the same because of unique genetic make up for each person. This is also the reason why people seek objective reviews because they want to see the real thing. You don’t have to malign yourself – that’s bad business. Just get on with the direct facts.
2. Champion a Worthy Struggle
Again, if you’re writing about changes that your product or site can deliver – find a challenging story. Write about how this person struggled to overcome his weight issues by struggling daily. Most people can relate to the average human being’s struggle. This is also the reason why a rags-to-riches story clicks and earns a lot of admirers. Show your struggles and your accomplishments and you will earn respect.
3. Appreciate Your Worth and Live by It
Not all people are created equal since not all people can write. Businesses seek your skills because they need your talent (unless you applied for a job). Once you’ve earned the attention of some clients, charge accordingly. Make it a fair game by telling them your worth. Heard of the line that says” If you pay peanuts, you get monkeys?” If you have proven yourself as a respectable writer with a unique tone, then don’t negotiate. Maybe you can add more value to your writing but never decrease your worth. You can only break this rule if you see a longstanding opportunity that provides you a steady supply of work. A little discount applies in this case. But if it’s a one-time gig, take it or leave it.
4. Be Confident with Your Packaging
If you have found your niche, then by all means be confident. Write with passion that provokes people to act after reading your article. People who inspire others produce books that become bestsellers. This must be your aim every time you write. If you are unsure of your beliefs, readers can easily detect that. If you think that the culprit to heart disease is sugar, not fat – then protect your conviction in every way possible. However, support your arguments heavily for detractors will come your way.
5. Stick to Your Knitting
Some writers make the mistake of spreading their self too thin by getting into a whole bunch of things. They design, program, act as marketers, and lose focus. They also waste time tweeting and getting into social connections when they should have been perfecting their craft. Successful people don’t go playing around; instead, they do their work – which is to write. Tweeting whole day makes you sociable but that is not the way to earn authority. Produce tons of good content and have someone tweet them for you.
As you can see, you can gain authority as a writer by respecting your self and loving your work. Be sincere and write for people. If you do so, readers will help you get noticed by search engines in ways you never imagined.
Jason Smith is an online consultant for ABWE. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.