Impact of internet in the business sector is very high in present market scenario. Internet is a perfect market place for the products and services of various companies and organizations. People intensely try to promote their product and services through internet and social Medias. Publicity offered by internet has both positive and negative aspects. The positive contributions include the increase in the sales and good will of the organization or its products. But there is a handful of negative impact through internet. The pace of negative impact into the public is very well factor than the positive aspects of the company. Companies need to keep goodwill among the public. To keep this goodwill it is necessary to curb all the negative news and fake comments than building good picture in the minds of people.
People can get all the necessary information about a product, its marketing, its production and most important, the customer feedback about the products and services. Therefore, companies need to maintain their reputation for the successful survival in the market. Reputation management is the managerial activity that a company needs to do in order to maintain the reputation and good will among the public. Earlier the public relations department of the organization exclusively handled the reputation management. They collect all the product review, customer feedback and they conduct market survey about their product or service.
The growth of internet and computing techniques paved the way to reputation management as the internet and social media serves the primary source to get information about the company. Now people just log in to the internet and do search for the products and services that they need. They follow the top search results and the business ends at the point of placing an order to buy product or to avail the service provided by the organizations. It is not easy to get into the top search results. In order to become the topper among the search pages, the organization has to work hard. Among this, reputation management is an unavoidable activity for the organization. The core activity of reputation management is to censor all the fake comments and negative feedbacks about the organization and all its allied sectors.
Conceptual view of Reputation Management
Reputation management is the operation of monitoring and managing the reputation of an individual, organization or a brand. The reputation can be maintained by handling the contents that cause a steep decrease in sales and promotion of products or service which a company deals with. Reputation management acts as a bridge between how company comprehends itself and how people view it. Reputation management not only concentrates on pushing down of negative comments and fake information. There are some tactics to be performed by the companies to manage their reputation online.
Meliorating search engine optimization and labeling the products and services with positive customer feedbacks and reviews to push negative contents about the firm
Promotion and publication of original contents, websites and social networking pages of the company
Promotion of press release about the company to prevent the spread of negative talks
Publishing legal take-down requests to create more transparency
Prevention of fake blogs and web contents about the organization or its products
Offering free products and services for prominent reviewers of the web page
How SEO helps Reputation Management?
Search engine optimization is the process of managing the search results of a web browser. People depend more on web browsers for performing the web search. There are many search engines like Google, yahoo, Bing etc to perform the web search. Search results are appeared as per the search keywords. For an organization to get into the search results, they have to include all the possible search keywords that a user enter while searching their product or service. Optimizing refers editing the web content with the possible keywords and including the related links on other search links. Internet marketing strategy is mainly concentrated on the search engine optimization. For a successful optimization one need to know what people search for, with what all keywords they prefer for the searching, and which search engine they prefer for the web search.
Search engine optimization and reputation management are very well interconnected. The search results may include both good and bad information about the topic. Topics in the business will be mostly the organization, product, services, feedbacks, blogs etc. A negative comment about a company or its product can easily spread among the people. If the company is unaware about this negative content, then whatever changes made in the business strategy to improve their sales will never find useful in the business point of view. Various search engine optimization techniques can help to manage the reputation of a firm. Reputation management through search engine optimization is not a simple task. The process begins with a market survey. It helps to find what actually people need, and what are the possible search methods they prefer and how people follow these search results.
Earlier, a company can gain publicity and good will only through a wide spread advertising, charity activities, sponsorships etc, and in the same way the spread of negative comments upon these will be in a slower manner. Growth in technology altered the concept of business. Today it is easy to market products or services through internet and other media. At the same time it is easy for negative press and comments to get circulated. If such a negative comment gets spread into many customers, the promotion and sales of products and services will get down. Acute spread may even cause a great fall or even a decline for the entire business of the organization. Search engine optimization along with the elimination of all the negative news and feedbacks in the web about the organization can help for a healthy survival and growth of the company. Reputation management with search engine optimization is a way of preventing the business from any kind of fall. In all ways, prevention is better than cure..!!
Author bio: Sam is a tech enthusiast who works as a part time writer at Reputation Management Company. He also writes a personal blog on tips regarding SEO and online marketing where he provides his best tips on reputation repair. You may check out his blog to know more about him.