Are you a marketer who just doesn’t seem to get the expected results out of his campaigns? This is the place for you then, because here I’m going to cover some of the principal causes of failure in marketing. This will help you understand the importance of online digital asset management and why every marketing professional should pay attention to it in order to create more marketing success for their clients.
Clutter And Fuzzy Context
If you want to get something out of your job, relationship, life etc. you need to first know what you want. The minute you have clearly figured that out, you start creating what you want. However, things aren’t as easy as they sound. In marketing, just like in any other field, you need to be organized and DAM can help you do just that.
Marketing is not a work-alone industry so you will be working in teams almost all the time. If you have had the chance to be the head of your marketing team, you will most probably have observed that good communication among your colleagues could be a challenge at times. The minute you create an environment which empowers teamwork, you will feel like things are under control again. The clutter and the confusion will disappear because everyone knows what to do, and when and how to do it.
Thankfully there are lots of solutions which lead to better teamwork. One of the most effective solutions is DAM, which stands for digital asset management. You can imagine there is a huge library or an enormous depot with unlimited storage capacity. You just throw in there each one of your files. Every member of the team has the key to the warehouse and he can enter whenever he wants.
Now let’s go a bit Sci-Fi. Imagine the key is in fact a wand. You wave it in a certain way, you say the ‘magic words’ and the file that you want comes to you. No need to take your car and go to the depot yourself to take what you need. Just use the magic wand and the file will come to you. The beauty is this same file will still remain in the depot so that others can use it too. And once you “call” for a specific file, all the people who have magic wands will know what file you took, when you took it and how many times you did that.
By now, I’m sure you’re beginning to get what I’m saying, but let’s translate it into business terms. The depot is the cloud based system where you upload all your marketing materials (the files). The wand is the username and the password you use to log into the system, and the magic words are the keywords you type in the search box. Every team member has access to the data regardless of their location and everyone can see what the others download, upload, share etc. You get reports so that you know which of your marketing materials work for the public and which don’t. Centralize, analyze, and work in a team. This is what most marketers forget and therefore fail because of this reason.
Digital asset management allows marketers to track their digital assets and compare data. Teamwork is enhanced by offering each member access to the files at any given time. Transparency and analysis are key.
John Brown is a specialist in internet marketing and during his working years he has reached the conclusion that online DAM truly empowers teamwork, leading to efficiency.