No one wants to earn a bad reputation and especially on the internet which is relied on by most people for information. So, what happens if a competitor or any other individual decides to create a negative link and optimizes it so that it appears on the first page of a SERP ( Search Engine Results Page). The worst thing about such an attack is that the link will be optimized for the same keywords you use so that the negative content appears each time someone enters a search query which relates to your website.
Survey shows that 75% of the people who use search engines to search for information do not go past the first page. Even those who click on the second and maybe third page of a SERP will only do so because they are after something they cannot find on the first page. It is not possible to eliminate the negative link completely although there are techniques you could use to remove it from the first results page. To help you get back in line and regain you good reputation, below are a few tips you can consider.
Build social media profiles
The idea here is to remove negative links about you or your business from the first page. As you would expect, you have to replace the undesirable links with others. One of the methods you can use to achieve this is creating several profiles on highly optimized social media networks. The links to your profiles will suppress the negative links which is not difficult since they are already optimized. Create profiles on at least 40 popular social media network websites and see a link you don’t fancy get pushed to the third or fourth page.
Create quality content and direct it to the right audience on social media networks
Social media profiles might not be enough to help you get rid of negative links on the first page. You need to consider more than one link suppression method to ensure that the negative content is way far beyond the reach of your prospective customers. Creating quality content on social media networks after which you direct to an appropriate audience will in some way help you solve the problem.
Comment on forums
You can either post or comment on popular forums which works in the same way as building social media profiles. Whenever you comment in a forum, there is a good chance that the comment will appear should someone search your name or company’s name. To be assured of quick results, look for many forums which have a high ranking on major search engines like Bing and Google.
Look for a highly ranked website and create your business profile on it
Some highly ranked websites are solely dedicated to making company listings and would help you suppress a link you don’t want appearing on the first page of a SERP. Normally, most of these websites are highly ranked and have better chances of appearing on the first page and maybe replace an undesirable link. One benefit with this method is that you even try to build a reputation by showing the public what you do on your profile. It only takes about five minutes to create a profile although you might need to submit on several websites to be assured that the negative links will disappear.
Build a website or a blog
Building a website or a blog or both at the same is another of the methods you can use to eliminate negative links on the first page. The benefit with this technique is that you can optimize is so that it replaces whatever link you do not want. A blog can be a good choice too.
If you cannot do it on your own, you would be obliged to hire a reputation management professional who will use their knowledge to suppress negative links. This might be a good option if doing it on your self is time demanding. Linking back to websites which offer neutral information about your company is another of the techniques which apply. Wikipedia is one of those which are highly rated and will obviously appear on the first page, it guarantees you that the negative link will move at least one step.
About
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.
