A few days ago I wrote a guest post about black hat SEO techniques and I received a comment from David who was claiming the it works.
If only Google was as good as you suggest at identifying the doorway pages. In the industry sector I work in there are sites with 500+ doorway pages still ranking high. The highest example has over 30,000 long-tail search doorway pages many of which rank high. For some searches 8 out of the top 10 can be doorway pages of those who have gone over to the dark side.
Doing the right thing is the right thing to do. But the blackhat may still rank higher than you.
In a way Dave was right. For a few months maybe such a technique can work, but what about the long run?
Don’t forget that last month Google de-idexed 1,5 million sites and with the upcoming update more will come next and much more will see their rank decreasing.
So, let’s make the right moves and be sute that our site will be indexed and high in SERPs for a long long time.
Below, I include a video that might help you understand what techniques you should avoid.