Link Building has always been regarded as a primary component in ranking a website well. However the process of link building correctly can be a slow and painful process. There have been many automated link building programs and black hat SEO techniques that have worked well over the past few years much to the dismay of those webmasters who have consistently followed Google’s guidelines. How many times have we seen low quality sites dominating the search results purely because they have lots of links pointing to them?
There have be many algorithm updates that have been released with the Penguin update being the most significant and many sites that were ranking well having then seen large drops in traffic and rankings. The Penguin update was aimed at web spam and those websites that adopted link building practices that were against Goggles guidelines. Link building is still very important but the relevance of those links is now more significant. For a new business, it is good practice to follow the correct guidelines and avoid any possible penalties in the future.
Link Building Techniques For New Businesses
- Quality Local Business and General Directories
A good initial step to getting started with link building is to submit your website to the local and general directories that fit your business niche. For example if your website is a trade business then find the local directories that fit your business niche and submit your website to these. Some well known directories include Google Maps, Yell.com, Yahoo! Local, Local.com, Yahoo Directory, JoeAnt and Dmoz. Depending on your location, be sure to research the best directories for your business and region. Look at your competitors and find what directories they are submitted to.
- Utilising Your Business Resources
Why not contact your local suppliers and ask for a link to your website. These will be niche to your business and will be looked at favourably by the search engines. Register with the local trade organisations that fit the niche of your business. For example if you are a plumbing company then find all the local trade directories and submit your website to get a listing.
- Guest Posting
Guest posting websites have grown in statue over the last few years and offer businesses and bloggers the opportunity to submit their content to other websites as a means of reaching out to wider audiences. There are many guest blogging websites that offer communities that you can actively engage with to find guest posting opportunities.
Guest blogging allows businesses and website owners the opportunity to find relevant niche related blogs for which they can post an article discussing a topic related to their business or Industry. If your website is trade website, then finding relevant DIY, home improvement and trade blogs would provide the ideal guest posting opportunity. Prepare an article that you feel would benefit the blog and contact the blog owner. There is then an opportunity to leave a link in the author bio. More importantly, this is a great way to a build strong relationships with fellow blogs whilst acquiring links from blogs related to you niche. Having links from websites in your niche will be good practice.
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