How to Build Backlinks in 2018

20 Sep How to Build Backlinks in 2018

Backlinks are the nitrous of every successful SEO campaign.

This new guide will teach how to build backlinks in 2018. Every strategy you will read is battle tested.

Through hundreds of successful SEO campaigns, we now know what does and does NOT work.

Ready to get started? Let’s jump in.

Table of Contents

1. What are Backlinks?
2. When to Build Backlinks
3. 7 Backlink Quality Indicators
4. Harmful Backlinks to Avoid
5. How to Build “Foundational” Backlinks
6. Power Backlinks
7. Grey Hat Backlinks
8. How to EARN Backlinks
9. FAQ About Backlinks

What are Backlinks (and How Do They Work)?

A “backlink” is created when an external website links to yours. This why some people refer to them as “external backlinks” or “inbound links”.

Here’s how it looks in action:

These links are a large piece of the ranking puzzle.

But before we get into the heavy link building strategy…

You need to make sure that your site is ready for backlinks.

When to Build Backlinks

Many people dive into link acquisition before they’ve built a strong foundation. What you must realize is that a strong foundation (a well-optimized website) makes your link building more effective.

When your backlinks are more effective, you don’t need as many to achieve your desired result!

That ultimately saves you time and money.

So, here’s what you need to cover before jumping into link building:

1. Fix All Technical/UX Issues

Technical issues can hurt User Experience (UX) and UX is correlated to SEO performance (or lack of it).

View this as a foundational stage of the process.

That’s because if speed through this process, you backlinks won’t be as effective.

And what happens when your backlinks aren’t as effective?

You have to acquire more, which costs your company more money.

Here are some technical/UX issues you need to look for:

• Site loading speed (use Google’s PageSpeed Insights)
• Mobile friendliness (use Google’s Mobile Friendly check
• Duplicate content (use Siteliner)
• Canonical errors
• Duplicate META data
• Incorrect uses of directives (noindex, nofollow, etc)