It’s important that your webpage showcase your business’s value. By following these simple conversion rate optimization tips, you could maximize the amount of search engine traffic to your website and the number of visitors who become paying customers. 1. Brand Identity A strong brand identity is important...
Do you have dreams of pushing your website to the top of the search engine rankings for your target keywords? While Google takes many factors into play when ranking websites, links from other sites remains at the top of the list. This is why it’s so...
As somebody who has been in the SEO industry a long time, the question clients ask me the most is “How long before we are #1 in Google?” Unfortunately the answer is more complicated than the question. To some extent, SEO gives immediate results in the form...
As search engine optimization continues to evolve, it is interesting to see how link building evolves with this trend. The strategy is completely different from a decade ago. Even looking at the past five years presents a lot of changes. Therefore, it makes sense to discuss...
Most Common Mistakes Google’s algorithms are aimed at helping people find “high-quality” sites by reducing the rankings of low-quality content. But rankings can fluctuate for multiple reasons. Sometimes its due to human error and preventable. The quick list of why sites drop: Tracking the wrong keywords Recent Google...
Did you know there are more than one billion websites on the world wide web? Along with those that already exist, many more types of content are pushed live every day of the week. Users’ devices and search context are moving beyond the desktop into the world...
Leveraging expired domains is one of the most untapped and effective ways to accelerate SEO performance. In this guide, I’m going to show you 4 ways you can use expired domains to get better SEO results. Then, I’m going to show you how to find and vet...
Thinking about creating an infographic or GIF as a way to attract links? Here's a list of the pros and cons of different visual elements and their effectiveness at attracting links. One of my previous posts talked about how different elements can affect the success of...
A lot of people make some pretty serious resolutions at the beginning of the year. Unfortunately, most of us have given up on them by the time February rolls around. (Some estimates say at least 80% of people have given up on their goals by the...
If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or...