With Google’s current emphasis on content, the average blogger with a low budget SEO strategy now has a better chance at ranking so long as they focus on really great content. Apart from that, here are 9 surefire ways to promote your blog that should get you rolling.
1) Get Responsive
Mobile and hand-held devices are fast out-pacing traditional computing and Net-surfing. You simply must replace your old theme with a responsive one. That means, you should get a theme that will display your blog evenly across all viewing platforms irrespective of their size or resolution. There are other methods that do not involve changing your theme and if your previous theme is too optimized for you to change, Google for how you can make your site mobile friendly. Do this before anything else.
2) Get an Audience
Decide what kind of demographic you want to target whether for business or for pleasure. Research that just as you’d research keywords. Try this: choose a particularly authoritative site in your niche; go to quantcast.com to find the audience profile of that site; decide if you want a similar audience. Next, give them what they want. You will have targeted visitors this way, and a better chance at winning subscribers who convert because they would know exactly why they subscribed. It is okay to write an article or two out of the way of your specialization, but if you have too many of such ideas, it may be best to set up a different blog instead of publishing a lot of mixed content.
3) Be Authoritative
On the subject of content: Google prefers content that is authoritative. To understand this, contrast a good research article with an opinion piece. Everyone is entitled to their opinion, but often, your visitors don’t want to know what you ‘think’ about a certain topic. They want the facts. Give them that, with a lot of citations. Make your articles a bunch of research papers that don’t read like research papers – appeal to the common reader with a combination of solid info and a writing style that makes for a great casual reading experience.
4) Don’t Play Safe
Don’t avoid opinions altogether. Even fact based articles can have your opinion regarding the facts. Don’t always balance two sides and write a level headed article. Be provocative. Even if you know there is an ‘other side’ to the story, state only one side and wait for the readers to begin a spirited conversation on what you left out. Visitor engagement is always a good thing, and you could get more +1s and likes and tweets in this manner – especially when you take the time to respond properly.
5) Be a Guest
Instead of resorting only to blog commenting as a method of creating back links, try and guest post on authority sites. Authority sites typically have regular visitors who appreciate good content. Getting some of them to your own site if they like your guest post is excellent promotion.
6) Get Noticed
We are referring to your subscription options. Make sure they are above the fold and easily noticeable with a clear and simple message like ‘ subscribe to get notification of future posts in your inbox’. This approach is better than just a form with ‘Subscribe!’ in a bold type-face – a lot of non-web-savvy people may not know what to make of it, and others may not find it unique enough to deserve a response.
7) Get Social
This is elementary, but very often, we don’t pay enough attention to our social media profiles. Spread the word in your various accounts – along with useful links from other sites. You want people to notice you as a valuable resource for getting links to interesting and profitable information. Once you have their trust, it is a matter of time before they decide to get to know you better through your blog.
8) Catch The Keyword by The Tail
Catch it by its long tail! They still work, you know? Long tail keywords reflect a genuine intent to search for something (and frequently, to buy it). Don’t ignore the long tail – insert it in your meta if necessary and certainly use a number of variations in your content.
9) Get Optimized
Get insights from major search engines like Bing! and Google. use their Webmaster Tools to understand how your site is looking from the inside out. In other words, optimize for both bots and people. Even with superior content, if your site is a problem for the bots (for a number of reasons like duplicate internal links and unwittingly created double meta descriptions or simply, broken links), you will not fare well on SERP.
How many of these did you know, and how many did you put to use in earnest? We have not mentioned earth-shattering secrets, but knowledge is power only when you put it to good use. Try these 9 surefire ways to promote your blog and you can come back to thank us later.
Robin Fitzpatrick is blogger for Surratt Law. He likes to write on law, various legal issues related to family law and also on different SEO related topics.