Many people believe that online marketing is only about online promotion. For me, the truth is far from there. When we are talking about online marketing, mainly we are talking about online promotional methods for our online business, and most of the times we forget that we can promote our site off-line too. It may be silly for some people, but the point is to get more traffic and as a result more customers. Right?
Well, here are a few off-line methods you can use effectively to drive traffic and thus gain more money through your site.
Word of Mouth
This can be very easy if you have a great site and/or product to promote. Don’t lie and cheat your way through as this will come back to haunt you. Be professional, courteous and honest, and the rest will look after itself. If a person likes what you do they will tell six others. If a person is disappointed with what you do, they will tell twenty others.
This is a bit old fashion method, but it still works great, plus it presents you as an authority in your field. Create a unique story angle on your blog and e-mail it along with a press release to journalists.
For anyone to take you seriously, you need to have a business card. Having a business card is a great way to introduce people you meet in day-to-day life about your blogging activity. They are also very inexpensive to purchase with most costing less than 1 cent per card.
Use your car or truck as a billboard
Numerous business owners recognize how important it is to get involved with social media to increase the exposure of their offerings and reputation.
Create branded gifts
I am sure you have seen a pen or a cup with a logo on it. Giving away promotional gifts is a great way to promote your online business and branding and it is very cheap to do it. You can create your own gifts, bags, apparels etc. Whatever come to your mind can be done. Make a list of promotional apparel, find what is the best fit for you and get started.
Probably one of the most expensive forms of advertising due to its massive audience, especially on prime time T.V. Usually only the big businesses with massive advertising budgets use television, but there is an alternative. Advertising on local cable television channels can bring in a lot of business. It is relatively well priced and because it’s on TV can give the impression that your company is bigger and more successful than it actually is.
Radio advertising can be very effective in advertising your URL if your domain name is short, catchy and easy to remember. Creative webmasters could develop short scripts themselves whereby their ad incorporates their slogan which in turn incorporates the benefits of visiting their URL. As with TV advertising radio ads work best when targeted towards a specific demographically segmented market such as a certain cities residents. Again price wise you mightn’t be able to compete with the big boys and have ads on very popular stations, but local stations offer good prices. Keep in mind however that prices all depend on when and how often your ad is run.
Create and Giveaway custom Coffee Mugs
Create coffee mugs with your logo and site on them and give them away to your friends and family. The time they will use them they will also make a free advertisement to your site. Try http://www.bluesodapromo.com to take some ideas.
Iliana Lola is a full time internet marketer and writer and the owner of Ilianalola.com.