Wordpress posts are usually optimized and readers are able to find your blog if you write relevant posts. This is why you need to be keen when selecting a topic. Identify your audience and their interests before posting anything, because this is what will drive them to your blog.

Always make the content up to date with fresh and interesting ideas. Check your blog statistics at the end of every day to see if your posts are getting audience. This will help you identify what others expect to read from your blog.

Build your network

Every WordPress blog gives you the chance to follow other bloggers. When you read good stuff on WordPress, make a point of following those blogs on WordPress. Every time you log into your blog, the blogs you follow will show in the reading list. WordPress also delivers posts from the blogs you follow to your email. When other bloggers discover that you followed their blogs, they will always return the kindness by following back. This is how you build your network and ensure that there is someone reading your new posts.

Search Engine Optimization

SEO applies everywhere on the web. As long as you want to enhance your online visibility, you have to utilize this tool. Conduct a thorough keyword search before writing any post. Once you identify your topic or subject, generate the primary and secondary keywords for your post using one of the free keyword generators such as Google Adwords.

Google has a lot of SEO tools to guide you, and you can even see the number of searches conducted using a given keyword or phrase. Check your keyword density so as to ensure that your blog enjoys a favorable ranking on Google and other search engines.

The next thing you need to do is tag your posts correctly. Avoid using the “general” or “uncategorized” categories, because this will affect your ranking. To boost your rank on search engines, use relevant categories and tag using the keywords you already have for the post.

Use multimedia

Photos and videos enhance your visibility, and if you post relevant multimedia, more people are likely to find your blog. WordPress allows you to create image galleries, which is as easy as uploading a photo on the internet. You can also embed videos, audio and MP3 files. You may find it essential to create a YouTube account especially if you have specialized in a given niche, but even then, you can embed any YouTube video on your WordPress blog. Just make sure that the video is short.

Install social sharing plugins

If you have already built your social network, you can reach out to all people within your circles through the use of “publicize” button in WordPress. Once you click on “publicize”, you can add as many social networking buttons as possible. Start by connecting your blog with Facebook, twitter, LinkedIn, Yahoo, Pinterest and any other relevant network.

Respond to comments from other bloggers

People will always comment on any good content. It is advisable for you to take time at the end of every day to check who left comments as you check your statistics. All genuine comments are submitted to your email, and so you can even monitor your blog activity from your mobile device.

Once someone comments on your posts, reply in a timely manner as this encourages interaction. You can even go the extra mile to follow their blogs as this encourages them to follow back or even bookmark your posts.

Participate in WordPress activities

Wordpress organizes contests, and so you can just check what is running and participate. Target the Friday contests that only require you to press your posts and then wait for the outcome. Many people participate in these contests, and this is one way of reaching out to other bloggers and readers.

Add a vote

Questions get a wider coverage on the internet, and a vote just does it. Add a vote question and publicize it via social media, referring people back to your blog.

Syndicate your articles

Article syndication has never failed, but you need to do it with a lot of discretion. Submit to credible and relevant directories to obtain traffic through backlinks.

Guest blog

If you write on diverse issues, approach authoritative blogs in your areas of expertise and contribute as a guest blogger. You can also approach online news sites and ask them to aggregate from your blog, as this will bring you lots of traffic as well as make you an authority in the field.

Showcase your expertise

Do not just write to make an entry on your blog, but to show people how good you are at your field. Give facts, figures and if possible, illustrate using pictures, tables and graphs. Write as an expert and avoid any proofreading errors that might turn readers away or compromise your credibility. If you cannot write, hire someone to do it for you at a small fee.

Appearance

Give your blog a simple but professional appearance. Let people know that you are serious by organizing components in an orderly manner. Choose a user-friendly theme and one that can be customized easily to meet the needs of your target readers. Good appearance is just one o the simplest tools for making your blog sticky.